Both the fashion industry and the media are strong platforms
for the size zero image. Many different fashion campaigns hire size zero models
which makes it seem normal to be that skinny but in retrospect its not. For instance
the Victoria Secrets campaign called “Love Your Body” features 7 skinny women
posing in underwear all the models are stick thin and toned. This campaign
suggests that it is normal to be that skinny and that that is a normal
representation of a woman’s body. When
you think of the size zero image, people automatically think of celebrities and
models, but that is not necessarily true, many celebrities struggle with weight
problems and are scrutinised constantly by the media. Another example would be
the Dove campaign called “Real beauty” where they hired regular sized models to
pose in their underwear to show that you don’t need to be a size zero to be
beautiful. The skinny models in the
fashion industry are a small minority and the majority of people are a healthy
weight, so why do people aspire to look like them when they are just a small
minority?
Many people are against the size zero debate. The fashion
industry has been scrutinised for only hiring models under a certain weight but
it doesn’t seem to make a difference. The Dove campaign encourages diversity by
featuring an arae of different: sizes, skin tones, heights, and hair types. The
argument is that everyone is different and that s what makes us beautiful. The curvy women are a contrast to what we
usually see on glossy magazines, and that is what makes it so affective. The
women are shown smiling and laughing which backs up their campaign of you
should be happy with your own body. Doves campaign makes a stand against the
fashion world saying that the definition of beauty needs to be widened to a
variety of shapes.
The size Zero debate involves a wide range of ages from
young teenagers who what to look like them and aspire to be stick thin so they
can be models when they are older, to middle aged women who feel that they need
to look like that to be sexy. I think it
is wrong and real women should be represented in the fashion world not just
skinny girls but girls with hour glass figures and girls with a bit of meat on
them. Fashion designers think that they need to have skinny tall models to
promote their clothes when really they aren’t the women who will be wearing
them.
Overall the size zero debate will always bey a very topical
subject in the media. We live in the 21st century and should be more
open minded when it comes to beauty and the way people look. People should be
happy in there own skin and we should not be promoting being unhealthily
thin.
